Dorthy.com Blog

Dorthy.com’s Second Annual New Year’s Resolution Study Results

Posted: Dec 28, 2009 at 02:40 pm by Jordan English Gross

We’re sharing results from our 2nd annual New Years Resolution Study. Our study indicates that in 2010 the overwhelming majority of people will be focused on health, fitness and their finances. Our findings come from a massive national survey conducted in partnership with Harris Interactive®.

Drop the donut and put out the cigarette: health and fitness a priority
For those making resolutions for 2010, losing weight is the number one resolution with 63% of all respondents wanting to do so. 13% vow to quit smoking in the upcoming year and 7% want to train or run a marathon or half marathon. These results align with users activity on dorthy.com. Click here to see health and fitness related pages that have been created by our community or to create a page for your resolution.

He said, she said: women resolve to change their bodies while men resolve to save money
The majority of women (69%) cite losing weight as their biggest resolution. Dorthy.com has a community of people who want to loose weight – create a page to see the search content they find effective and talk to them about your goals. Most men (59%) cite saving and/or investing money as their number one resolution. You can check out our finance community here.

A shift in priorities
For 2010, male and female priorities are generally in line, and include developing closer ties with friends and family (25%), traveling more (18%), giving more time and/or money to charity (16%), and quitting smoking (13%). Dorthy.com can help connect you to others who share your interest and can provide tools to help you make it happen. Click here to get started.

Life Online: Internet playing a bigger role in managing resolutions
As physical and online lives begin to merge, it’s not surprising that many online adults are looking to the Internet to help them follow through on their resolutions (24%). Study results find that nine out of ten online adults (92%) who searched the Internet for ways to stick with their New Year’s resolutions. At the first of this year Dorthy.com will be integrating planning tools that let you see the plans and notes others have made around their dreams and interests. Click here to create your search pages and get started.

We can’t wait to see what people are able to accomplish in 2010 using our service. As you know Dorthy.com lets you create living pages about anything your interested in, want to learn, or achieve. Each page you create searches the web 24/7 for the most relevant content providing collaborative and actionable results that learn from your activity, enhancing and customizing with each interaction. Combining this powerful search application with the introduction of the first topic-based social network, makes Dorthy.com the ultimate online service for people looking to find, follow, or achieve anything.

Create dreampages for your resolutions today.